
The AdTech Halloween Costume adapts to wearers' online browsing habits by changing patterns and colors according to their most visited websites. During peak holiday shopping seasons, the costume's LED lights synchronize with real-time sales data, flashing bold discounts and promotions directly onto the fabric. As users interact with digital ads throughout the day, subtle texture shifts evoke sensations reminiscent of clicking through sponsored content – providing a tactile experience paralleling the virtual world.