Liquid Concept

Liquid Concept is a beverage designed to manifest into different substances depending on one's concentration level during consumption. Focusing intensely on creative pursuits results in a sparkling effervescent liquid transforming into paint, ideal for artistic expression. Conversely, mentally idle moments cause Liquid Concept to shift into a tangy snack dip perfect for mindless snacking sessions. As consumers relax their mental faculties further, Liquid Concept transmutes once again – dissolving entirely into air, serving as a symbol of surrender to apathy.